6 Keys to Bridging Cultural Barriers on Your Remote Team


6 Keys to Bridging Cultural Barriers on Your Remote Team

At Traction® Tools, we’re big on remote teams. While we’re based in Chicago, people at every level of the company are spread out all over the United States, and beyond! Remote workers are incredibly important to our success, so it’s incredibly important that we understand all the challenges and pitfalls that can get in the way.

If you use remote workers at your company, chances are you have people from other cultures on your team. If so, congratulations! Multicultural backgrounds provide a broader range of perspectives, drive innovation, and nurture personal and professional development. Culturally diverse work teams are also more productive and perform better.

But cross-cultural communication can be a challenge for any team—especially if you’re not communicating face-to-face. Language and cultural norms can suddenly feel really abnormal when you’re interacting with different cultures. Even non-verbal cues can be misinterpreted. For example, giving the “OK” sign in one culture could get you into a fight in another one.

If your cross-cultural team is going to perform at the next level, you’ll need to learn how to understand and communicate with each other. Let’s look at practical ways you can develop better communication with your remote team.

For further reading: Case Study: Remote Team Boosts Their EOS® Efficiency

The New Norms in Communication

Different cultures have different values, and those values come out in their communication norms. If your team isn’t aware of them, you’ll get frustrated and your collaboration will suffer. But you can nip it in the bud by training your team members to communicate cross-culturally.

Each culture relates to work, time and relationships in its own unique way. These cultural norms come out in the way we communicate with each other, like a language of its own. When we understand the cultural language, our communication is smoother at all levels. If we don’t know the cultural norms, we’ll misinterpret signs that look familiar to us but have much different meanings.

What are some common cultural norms that impact communication? There must be dozens, but a few include approaches toward:

  • Conflict
  • Completing tasks
  • Decision-making
  • Disclosure and transparency
  • Roles and hierarchy
  • Gender and age differences
  • Showing honor and respect

We could go on.

With all those potential differences in culture, how can anyone hope to work effectively across cultures?

Handpicked related content: 10 Collaboration Tips to Get the Most Out of Your Virtual Team

Bridging Cultural Divides on a Remote Team

The number one thing is to start with an attitude of humility and respect. Do that and you’re halfway there. Your team members will forgive a gaffe if they know you’re trying.

But it’s still critical to learn how different cultures communicate and do business—and how they perceive you! When everyone understands each other’s cultural differences, you’ll find your team humming along and getting more work done.

And who knows? You just might find yourself enjoying your work more if you adopt certain values from other cultures!

Here are some practical steps to overcome cultural communication barriers:

  1. Start by acknowledging that you’ll have cultural differences.
  2. Set an expectation that everyone will respect one another’s cultural norms.
  3. Learn about your teammates’ cultures. Do some basic research on each culture’s business communication styles.
  4. Establish your own communication norms for the team. This will probably be an evolving set of agreements.
  5. Get face time together. Non-verbal communication can help prevent many misunderstandings.
  6. Don’t assume you’re being understood. Avoid idioms and clichés that could be misinterpreted. Frequently ask if they understand.

Taking small steps like these will have a tremendous effect on your remote team’s cross-cultural communication. They could be the difference between constant underlying tension and a team that spurs one another on to greater work.

Kathy Mayfield

About the Author

Kathy is the Integrator at Traction® Tools and, quite frankly, one of the main reasons our company took flight. After joining forces with Certified EOS Implementer™ Todd Smart as his executive assistant in 2013, she helped catapult Smart Partners, Inc. into a thriving entrepreneurial company. By that time, Kathy’s love affair with EOS® was a done deal. A few years later when the saucy little startup Traction Tools appeared on the EOS scene, Kathy switched gears and focused her attention on making Traction Tools an operational success. Her work at Traction Tools has been described by our Visionary as “akin to transforming an airplane into a rocket ship—mid-flight.” She harnessed and directed our energy toward rapid growth. She’s done the same as the director of learning and a member of the Leadership Team of the Female Integrator Mastermind (FIM).